An old African proverb wisely warns that he who shouts “thief!” the loudest is usually the one trying desperately to distract attention from his own thuggery.
Gianni Infantino has elevated this psychological ploy into a high art. For years, the power-hungry Swiss-Italian conman running FIFA has relentlessly pushed the myth that football agents are the real match-fixers and parasites destroying the game.
This was never about cleaning up football. It was a calculated distraction – a classic propaganda tactic designed to create artificial vacuums that he and his allies could then fill with their own centralized tournaments, marketing schemes, and control mechanisms.
By demonizing agents, Infantino whipped national federations into hysteria, positioning his own projects as noble substitutes.
The UEFA Nations League was aggressively sold as a superior replacement for “corrupt” friendly matches organized by agents. Central marketing rights for broadcasts – an area where indigenous agencies could have ensured TV feeds reached even the most remote parts of the world – were bulldozed through CAF and FIFA assemblies, leaving fans at the mercy of extortionate satellite providers.
The centralized player transfer clearance system became nothing more than a sophisticated revenue siphon, routing money away from local agents, families, and managers straight upward into FIFA’s coffers, which Infantino effectively controls as the sole operator.
All of this was preceded by subtle (and not-so-subtle) propaganda campaigns run by compliant media hoodlums masquerading as journalists – the very gatekeepers and brokers who benefit from the new order.
In Kenya, the colossal clusterfuck that is Nick Mwendwa teamed up with figures low-IQ rural-bred quacks masquerading as journalists, to amplify these myths, all so they could insert themselves into the revenue streams.
The predictable result was the collapse of Harambee Stars under skills-deficient opportunists imposed on a highly merit-based environment, and the ugly termination of a once-healthy partnership between the Kenyan Premier League and Supersport.
This is the psychological mastery at play: accuse others of the very crimes you’re committing on a grander scale. Demonize the middlemen so you can become the ultimate middleman – and ultimate beneficiary.
It’s a precautionary tale for anyone who falls prey to low-achieving, shameless self-promoters with no real catalogue of achievement. These frauds always seek to displace the meritorious deliverers by manufacturing crises, spreading hate, and centralizing power under the guise of “reform.”
The Argentina vs Egypt World Cup match yesterday ripped the mask off completely. The referee and officials didn’t even bother hiding their bias and staggering incompetence. In the social media era, such blatant receipts circulate forever, shredding whatever is left of FIFA’s credibility.
The real match-fixers were never the agents. They’ve been sitting in the luxurious offices of Zürich all along, centralizing power, money, and control while pretending to save the game from itself.
Beware the loudest shouters. They are almost always the biggest thieves in the room.